Get Lost In The Swarm
The biggest threat to news, PR, and the good feelings of an entire nation is the group. The group is easy to report on, easy to...
What is your Twitter feed hiding?
My father-in-law used to play tricks on my wife, and at Christmas he would wrap her presents up in oddly shaped boxes, or with extra...
Media Training Handbook - Who owns your story?
If you're interviewed by the press, why does it matter who owns the organisation? Media ownership is a thesis all on its own, but the...
Get Invited Back
You're the expert that will be explaining that difficult story, you're the one informing the presenter as much as the audience, you'll be...
Media Training - Coke & Sugar part 1
On the 9th of May James Quincey the President of Coca-Cola Europe appeared on the BBC Radio 4 programme 'PM'. He was interviewed by...
Put The Phone DOWN!
I need to give you a little bit of personal background before I start this blog because I'm going to sound like an intolerant psycho by...