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Dave, Sue & the Data Dilemma: What BBC Local Radio Taught Me About Storytelling
Let’s talk about data-driven storytelling, the buzzword that’s become a must-have in every communicator’s toolkit.
It’s never been easier to collect data, slice it, dice it, and serve it up with a personalised narrative garnish. But here’s the kicker: just because you have data doesn’t mean you have a story.

John Rockley Chart. PR MCIPR
Sep 13 min read


How to Lead When Everything Feels a Bit… Rubbish
During a particularly intense period of business change, my director started calling me the “Head of Mood” — and honestly, I loved it. It...

John Rockley Chart. PR MCIPR
Aug 13 min read


Social Currency - Protecting the Countryside
We all have experiences of "common sense" of "group think" of "tribal (in the broadest sense) culture". There are things that are just right, and to be part of a group or a movement you need to have that general idea. That is “Social Currency”.

John Rockley Chart. PR MCIPR
Jul 163 min read


7 Actionable Tips for Team Leaders: Supporting Neurodiverse Communication in Teams
Creating an inclusive, high functioning team that respects and addresses members neurodiversity and gets the job done isn’t difficult – it does require some fore thought to get some clear strategies in place.

John Rockley Chart. PR MCIPR
Jun 263 min read


It's OK If You Don't Like Change
You don’t have to like change. Change is inevitable, inexorable, and intrusive. Change can push you out of your current place of comfort...

John Rockley Chart. PR MCIPR
May 223 min read


Trigger Warning
This comes with a trigger warning. Because it’s good to think about triggers. Triggers help people act, and whether that’s to change...

John Rockley Chart. PR MCIPR
Mar 243 min read


Check your hygiene.
Before you get offended I’ve ended up going down a bit a #Herzberg Hygiene/Motivator rabbit hole… A good example is Amazon - they are a...

John Rockley Chart. PR MCIPR
Mar 131 min read


Where is your story?
I was working for a housing association and I got a call on a Sunday afternoon to say that one of our tenants had been killed in their home.

John Rockley Chart. PR MCIPR
Feb 271 min read


Trust and Transformation
I understood that transformation doesn’t sit in a bubble. Any new change will always be influenced by what happened before, whether the last

John Rockley Chart. PR MCIPR
Feb 182 min read


Underapreciated Comms
We’re critical in shaping public perception and managing crises, and it’s part of the job to be overlooked. No comms or PR pro wants to be t

John Rockley Chart. PR MCIPR
Feb 172 min read


Own who you are
Is it too much to ask for a little ownership in decisions? Is it too much to ask for a company to say "If we have to pay this extra tax, we

John Rockley Chart. PR MCIPR
Nov 4, 20241 min read


Personal PR Matters
Sometimes spin is everything. My (late) great-uncle Pat always told people "I beat Geoff Capes".

John Rockley Chart. PR MCIPR
Oct 2, 20241 min read
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